John Huet // Human Power for MFS

by Marilyn Cadenbach on October 17, 2017

Known primarily for his sports photography, John Huet was recently asked to bring his talent to a series of ads for MFS Investment Management. With algorithms and computer-based decision making leading the way for many in the financial services industry, the concept behind the campaign was to emphasize the value of “human power,” one of the guiding principles in the MFS investment philosophy and its culture for more than 90 years.
Working with musicians and athletes who are at the top of their profession, John captured the “human power” of their performances on location and then collaborated with the very talented Dave Nadeau of Rhymes with Pixel to bring the elements together in postproduction – a  perfect example of technology and “human power” coming together seamlessly to create a stunning series of images!

 

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